Webinar su Customer Profitability: disponibili video e slides

Chi non avesse avuto modo di seguire il webinar del nostro amico Prof Gary Cokins qui ci sono i link

video https://www.youtube.com/watch?v=3tgEwh64CHs

slides https://drive.google.com/file/d/1NXFhIuNkPgtgIiOtGGamqa96tpXh3M6I/view?usp=sharing



Il 6.4 ore 17.00 ora locale.

Thank you for your interest in the activities of the Profitability Analytics Center of Excellence (PACE).  This is a reminder about our upcoming webinar on “Measuring and Managing Customer Profitability” next Tuesday, Apr 13, 2021 11:00 AM Eastern (New York) Time.

To remain competitive, companies must determine how to retain customers longer, grow them into bigger customers, make them more profitable, serve them more efficiently, and target acquiring more profitable customers. Organizations need to be able to answer questions such as which types of customers are worth more to retain, grow, acquire, and win-back? Are some types not worth pursuing?  This presentation will cover:

·         The shift from product and service-lines centric business to customer-centricity.

·         Why “cost-to-serve” expenses are more important than product and service-line expenses.

·         How to quickly design and implement a customer profitability measurement system in weeks, not months, using rapid prototyping.

·         Actions taken with the information to make customers more profitable.

This webinar will be presented by Gary Cokins, an internationally recognized expert, speaker, and author in advanced cost management and performance improvement systems.

If you haven’t already done so, you can register to attend this webinar at: https://byu.zoom.us/meeting/register/tJArf-6hrzssGNNWw14ufQSg9yEipcHAdamU 

If you missed our last webinar “What Does Causality Mean?”, or would like to see it again, the webinar recording, along with the slides, are now available on our website at https://www.profitability-analytics.org/news (scroll down to the middle of the page).

IMA recently hosted a webinar on “Driving Strategic Management with the Profitability Analytics Framework”.  A recording of the webinar is available here.

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